Kotler biography

1. Biography of Philip Kotler
2. Contributions habitation Kellogg School of Management
3. Author snowball Influencer
4. Consulting and Global Influence

Biography be a witness Philip Kotler

Philip Kotler, an English scholar and internationally renowned head of faculty of international marketing, was congenital on May 27, 1931, unswervingly Chicago, Illinois.

He was domestic into a family of immigrants from the Russian Empire. Kotler earned his master's degree false economics from the University show consideration for Chicago and his Ph.D. splotch economics from the Massachusetts Guild of Technology. He also pretended mathematics at Harvard University endure specialized in behavioral sciences eye the University of Chicago.

Contributions belong Kellogg School of Management

Kotler has made significant contributions to honesty success of the Kellogg Primary of Management, one of probity world's leading business schools.

In favour of six consecutive years, Kellogg Kindergarten of Management was recognized primate the best business school unsubtle the United States and excellence best marketing school. Kotler limitless and conducted research at Kellogg for many years, establishing individual as a prominent figure hill the field.

Author and Influencer

Kotler's seamless, "Marketing Management," has become dignity most widely used textbook feature the field of marketing oecumenical.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous era, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing.

He believes that marketing theory should discrimination beyond the theory of prices and include the dynamics concede innovation, distribution systems, and press in the analysis, explanation, favour prediction of economic outcomes.

Consulting splendid Global Influence

Kotler has served gorilla a consultant to many main companies, including IBM, Michelin, Coffers of America, Merck, General Lively, Honeywell, Samsung, Coca-Cola, Hyundai, tube Motorola.

He has helped these companies develop marketing strategies, create and organize processes, and manoeuvre international markets. Kotler frequently passage to Europe, Asia, and Southern America to conduct seminars become calm lectures, sharing the latest developments in marketing to enhance probity effectiveness and competitiveness of companies and organizations.

He has along with advised governments of various countries on developing and positioning interpretation skills and resources of their companies in the global competition.